The VeggieRx program gives low-income families in weight management and diabetes clinics “prescriptions” to purchase fruits and vegetables at local farmers’ markets. Vouchers are distributed to families at community-based clinics to be redeemed exclusively for fresh fruits and vegetables at local farmers’ markets. At each visit, program participants receive nutrition education and have health indicators such as height, weight, blood pressure, and BMI measured. By tracking these health indicators, participants and program staff can witness the positive health changes associated with a healthier diet.

Veggie-RxFresh Approach has been operating VeggieRx since 2011 in the Bay Area, tracking results along the way. See our VeggieRx Report to find out more.

In 2013, VeggieRx is made possible by the generous support of the California Department of Food and Agriculture through the Specialty Crop Block Grant program and the San Francisco Foundation, through their Community Health program.

If you are interested in partnering with us to operate VeggieRx at your site, please see the 2013 Site Application.

Any additional program questions can be directed to