The Veggie Rx program gives low-income families in weight management and diabetes clinics “prescriptions” to purchase fruits and vegetables at local farmers’ markets. Vouchers are distributed to families at community-based clinics to be redeemed exclusively for fresh fruits and vegetables at local farmers’ markets. At each visit, program participants receive nutrition education and have health indicators such as height, weight, blood pressure, and BMI measured. By tracking these health indicators, participants and program staff can witness the positive health changes associated with a healthier diet.
In 2011, Fresh Approach piloted Veggie Rx at the Indian Health Center in San Jose. Program results were promising as there were physiological improvements as well as positive participant feedback. Over half of participants reported that their weight decreased during the months they were involved in the program and those that redeemed at least 70% of their checks averaged a 7.3% decrease in their BMI. We hope to continue addressing barriers to healthy food access by expanding this program throughout the Bay Area.