The staff of Fresh Approach is dedicated to the mission of the organization and passionate about creating a more effective local food system that makes healthy food more accessible for everyone.
- Allen J. Moy, Executive Director
Allen J. Moy is the Executive Director of Fresh Approach. Allen’s role with Fresh Approach is concurrent with his position as Director of Community-based Programs at the Pacific Coast Farmers’ Market Association, Fresh Approach’s sister organization.
Allen holds a Master’s in Urban Administration and a Bachelor’s in Communications and Political Science, both from Trinity University in San Antonio. Allen’s previous nonprofit experience includes nearly seven years as Director of Operations of the National Community Building Network in Oakland, California – a membership-based peer learning alliance of over 700 local anti-poverty groups from around the nation; three years as Public Information Specialist for Partnership for Hope, a non-profit anti-poverty research and advocacy group in San Antonio, Texas; and nearly five years with the Southwest Voter Research Institute, a national non-profit research organization working to secure Hispanic voting rights.
Allen’s commitment to local food extends to his backyard where is his ongoing attempts at an organic vegetable patch feeds the neighborhood slugs, squirrels, birds and possums and occasionally produces an edible tomato for him.
- Laura deTar, Nutrition Program Manager
Laura deTar joined Fresh Approach as the Nutrition Program Manager in February of 2013. Laura has a Master’s degree in Public Health and is a Certified Health Education Specialist. Laura comes to Fresh Approach with experience as a public health advocate, organizing farm-to-school programs, and coordinating research projects on health behaviors. Laura is passionate about helping all people access fresh and healthy food, and talking with people about how to easily incorporate fresh foods into their diets.
- Leah Ricci, Volunteer Coordinator
Leah Ricci joined Fresh Approach as Volunteer Coordinator in January of 2013. Leah has a B.A in Anthropology and Environmental Studies from Bowdoin College. She previously spent five years working at outdoor schools in the Santa Cruz mountains, managing residential outdoor education programs and recruiting, training, and mentoring high school volunteers. She has also taught gardening and cooking lessons at Bay Area summer camps, and recently spent six months teaching English in Chile and Peru. In her free time, Leah is an advocate for pedal-powered transportation and loves to bake pies.
- Laura Salcido, Agriculture Program Manager
Laura Salcido joined the staff of Fresh Approach in 2011 and now works as the Agriculture Programs Manager, focusing on Fresh Approach’s food access and sustainable agriculture education programs. Laura previously organized Farm-to-School activities for Community Alliance with Family Farmers (CAFF) in the South Bay, where she was born and raised. Prior to that, she was a Farmers’ Market Manager in San Jose, and before that she was an Event Coordinator at UC Santa Cruz, where she attended college.. Laura enjoys the challenge of putting fresh, local produce on people’s minds as much as on their plates. You are most likely to find her at one of her favorite cafes reading food magazines or regional planning blogs.
- Rodalyn Guinto, Community Outreach Coordinator
Rodalyn Guinto joined Fresh Approach in January 2013. Rodalyn is from a small town in the Philippines, and immigrated to the Bay Area in 1995. She studied Biology and Health Science at CSU East Bay where she first began to learn about health inequities and public health. She is passionate about education, health and serving disadvantaged communities; she hopes to keep these values intact as she begins to build her career(s). She feels fortunate to be at Fresh Approach, where she learns from expert staff members and assists in a pool of programs that she truly believes is “changing the world” one person at a time.
- Lauren Beal, Nutrition Educator
- Adilia Morales, Nutrition Educator/Outreach Assistant