“Market Match” offers farmers’ market customers an extra $5 when they spend at least $10 on their CalFresh (food stamp) cards at selected farmers’ markets operated by our partners at the Pacific Coast Farmers’ Market Association. Since June, 2010, the program, which was formerly known as “Extra 5,” has increased CalFresh redemption at local farmers’ markets by over 300%. The goal of this project is to encourage CalFresh recipients to take advantage of fresh, locally-grown fruits and vegetables. By offering an incentive that lowers the price of fresh produce, we are helping shoppers stretch their food dollars while keeping their families healthy.
You can support this project by donating to Roots of Change. Just select the Pacific Coast Farmers’ Market Association as the recipient. Every $5 you donate will go directly to a CalFresh family in need. Thank you!
See ‘Introducing Market Match 2012′ for detailed information about when Market Match is being offered in these farmers’ markets.
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